Pay Per Click
Pay Per Click Advertising (PPC) is a form of search engine marketing where the advertiser pays a predefined amount every time a user clicks on their advertisement. The amount the user pays per click depends on where the advertiser’s advertisement is placed, and the higher the bid, the more exclusive the placement on a search engine and/or webpage. Pay per click is the fastest way to bring ready-to-buy customers to your website. Localjam.net places your ads where potential customers are searching for your services.
PPC advertising is effective because it matches customers who are looking for your services with the landing page developed to exclusively to sell your products or services.
Typically within a couple of weeks your business will see a dramatic increase in customer inquiries – at a fraction of the cost of traditional media such as TV or radio advertisements.
These are the steps that we follow:
- Develop a list of effective keywords that are commonly used to search for your product or
services in your area. - A blog is created about your business and filled with relevant content pertaining to the targeted
keywords. This enables us to increase the quality score of ads and dramatical reduce the cost per click specifically when advertising on Google. - Localjam.net then creates targeted ads that match these keywords and uploads them to the
major search engines. - Your ads will appear on the sponsored ad section when your potential customer searches using the keywords that we have determined bring in buying customers.
- The potential client then clicks on your ads and is directed to a relevant landing page that promotes your services and captures the attention of the customer so that they will decide to contact you.
The great thing about PPC is that it can be tracked and then corrections can be made to reduce cost and increase the potential for converting the prospect to a customer. We provide a reporting system that provides information on where the clicks to your ad are coming from, the actions the visitor is tacking, and the percentage that convert to a sale. Once the information is gathered, Localjam.net then make the necessary changes to the ad copy, eliminate the keywords that are not performing and make the the program more efficient.
The idea of PPC is simple yet it is often misapplied and your business ends up paying too much for ineffective hits on their website. To run a successful program it takes constant management of keyword selection, the placement of well written ads, increasing or decreasing bid amounts for each ad (and many other factors).
Let Localjam.net handle these issues and free your time for the most important task: keeping your increasing flow of customers happy.
